FREE TOOL FOR ELECTRICIANS
Marketing ROI Calculator for Electricians
A new customer can be worth more than one job. Use customer lifetime value to estimate what Google Ads or SEO could return for your electrical business.
Use the calculatorRUN THE NUMBERS
See the value beyond the first job.
Enter what you expect to keep from one customer over time, after labor and materials. Sample figures show how the calculator works. Replace them with your own; the fees are examples, not a quote.
Your entries stay in your browser. This calculator does not send them to us.
Google Ads
Use leads that came from your ads, not clicks on the ads.
Google Ads customer value
Lifetime value of customers gained from one month of ads.
- Estimated new customers
- Lifetime profit before marketing
- One month of marketing cost
At these numbers, about 10 ad leads would cover one month's marketing cost over the customers' lifetime.
Enter a number of 0 or more in every field. Close rate must be between 0% and 100%.
SEO
Count only extra leads you expect from SEO, above what your business already gets.
SEO customer value
Lifetime value of extra customers gained from one month of SEO leads.
- Estimated new customers
- Lifetime profit before marketing
- One month of marketing cost
At these numbers, about 8 extra SEO leads would cover one month's cost over the customers' lifetime.
Enter a number of 0 or more in every field. Close rate must be between 0% and 100%.
HOW IT WORKS
Count the customer, not just the first job.
Customers may hire you again for new electrical work. Enter what you expect to keep from all their jobs after labor and materials.
1. Estimate new customers. Leads multiplied by the share that become paying customers.
2. Estimate lifetime profit. New customers multiplied by customer lifetime value after job costs.
3. Subtract one month's marketing cost. Google Ads includes ad budget plus management fee. SEO uses your monthly SEO cost.
4. Calculate lifetime ROI. Lifetime return after marketing divided by that month's marketing cost. When cost is $0, percentage ROI is not defined.
This is a planning estimate, not a lead forecast or a guarantee. Repeat work may arrive months or years later, so the lifetime return is not cash earned in one month. SEO can also take time to bring in more leads. Setup costs, other overhead, taxes, and when revenue arrives are not included.